News and Announcements


Jayroe joins RS+K; brings diversified industry knowledge and experience.

Date: October 30, 2013

L. Rodney Jayroe has joined RS+K as a Senior Account Executive. His responsibilities will include account acquisition, management, consulting and development.

A native of south Texas and self admitted redneck, Rodney has spent the last 20 years here in Wisconsin settling into the Badger state and raising his two sons.

He has been working in the spirit industry promoting and marketing some of the largest brands in the world both to hospitality organizations as well as to their customers. His expertise broadens the capabilities of an already highly experience professional team with an average tenure of over 15 years each.

Different sticks, same taste in Porsche hats....some things never change.

Date: August 26, 2013

35 years of friendship and business partnerships.

Original photo: Circa August, 1983 Hoffman farm (100 yards West of the Reed Ranch), Bozeman, Montana
Current photo: August 2013, (30 years later and 1/4 mile South of the Reed Ranch), Bozeman, Montana

See the Full Image Here.


We are proud to announce our sponsorship of another year at Breast Cancer Recovery's annual Party on the Lake!

Date: June 18, 2013

BCR is a local non-profit that celebrates survivors by sponsoring amazing retreats for women in all stages of breast cancer. It's always a great event, lots of fun, and for a great cause. The BCRF successfully raised $70,000 at this years event. Learn more here.

34 YearsBCRF

Celebrating 34 years of Design!

Date: March 20, 2012

Congratulations to Stan Reed, celebrating the 34th year of his founding of RS+K! It is a statement to his vision, patience and eye for talent that has allowed this firm to become what it is today. We created this poster that showcases a lot of our work over the years and placed it in our lobby. Come by and check it out!

In Business MagazineBCRF

Attention Goblins and Ghouls!

Date: October 31, 2011

Check out pics from our Halloween Costume Contest on facebook... if you dare!!

Or here on Facebook: Halloween 2011

In Business MagazineBCRF

Check out RS+K featured in Greater Madison InBusiness Magazine.

Date: September 8, 2011

Our president Kay Krebsbach, and principal Jim Sendecke make some great points about the process of building a brand.
Read the article here.

Jessica UnderwoodBCRF

Underwood Joins RS+K: Brings Sales & New Media Expertise

Date: July 25, 2011

Jessica Underwood has joined R S + K as their new Planning and Strategic Marketing Associate. Underwood is an accomplished professional with experience in social media marketing, SEO & SEM services, media sales consulting and online advertising strategies.

Underwood comes to RS+K from local Madison-based company Broadcast Interactive Media (BIM), where she was the Director of Local Sales.

She has visited numerous media outlets nationwide to train their sales teams on how to best incorporate new media into their offerings and how to best promote the value of new media to bring in online-only dollars.

Underwood is an alumnus of the University of Wisconsin-Madison.
Katie SabowBCRF

Welcome Katie!

Date: June 13, 2011

We are happy to introduce you to Katie Sadow, our new summer intern! Katie is a recent graduate from Washington University in St. Louis. She will be working closely with our design team. Welcome aboard Katie!


RS + K - A Corporate Sponsor of the BCRF Party on the Lake!

Date: June 13, 2011
Location: Bishops Bay Country Club

Kick off the summer with Madison area healthcare and business professionals to raise funds in support of Infinite Boundaries, a wellness retreat that gives women a chance to nurture their spirits and bodies after a diagnosis of breast cancer. The annual Party on the Lake offers a premier silent auction, delicious appetizers, and live music.

Truly, a unique funderaiser for a unique cause.
April 2011

City of Madison LogoFeed America

The Eliminate hunger campaign!

RS + K, Buttonwood Partners, and K Johnson Engineers have concluded the 5th annual 701 Deming Way Food Drive. The total donations came down to 384 pounds of food and $563.20 for a total donation of 1,985 meals to the NBC15 Share Your Holidays to eliminate hunger campaign! Thank you to all of our participants for their support!
January 2011

City of Madison LogoFeed America

A Whale Sighting on Lake Monona?

For R S + K's annual picnic, the team ditched the turf for the surf and enjoyed a beautiful night out on Lake Monona aboard
The Betty Lou!
Should we contact the coast guard?
September 2010

City of Madison LogoFeed America

Check out how R S + K helped design The City of Madison's Logo!

Click here to read the full article from The Isthmus Annual Manual.
September 2010

BCR Party on the Lake - Another Success!

As a corporate sponsor for Breast Cancer Recovery, R S + K is proud to announce the huge success of the BCR Party on the Lake event on Monday. The charity event had more people attend than ever before and collected over $60,000! For more information on this great program and it's Infinite Boundaries retreat check out
June 2010

Feed AmericaFeed America

Annual Food Drive A Great Success!

R S + K has concluded its fourth annual 701 Deming Way Food Drive with great success! The food drive, benefiting Second Harvest Food Bank, collected 383 pounds of food and $452; equaling over 3,400 meals to provide to people in need in southwestern Wisconsin. The drive raised 1,218 more meals than 2008, over a 50% increase.
January 2010
RMT Inc.second harvest

Making Wind Energy a Reality

Alternative, renewable energy has become a significant topic of interest on both a national and global scale. RMT, a leader in the design, development and production of wind energy asked us to help them build awareness of their capabilities by designing their presence at this years WindPower 2009 conference in Chicago. Conducted by the American Wind Energy Association, the convention drew record crowds and allowed RMT to efficiently use the opportunity to showcase their presence and build new relationships for future project development.
June 2009
Tail of the Dragonsecond harvest

Thrill seekers dare to ride the Tail of the Dragon, deals Gap, NC.-318 hairpin curves in 11 miles …then you turn around and do it again.

It's not that working in a creative environment every day isn't thrilling enough but every once in a while a change of scenery (and an Adrenaline rush) helps to spark new perspectives. This years dose for Jim and Stan (and friends from Tennessee and Arizona) came from a motorcycle ride through the Smoky Mountains in Tennessee and North Carolina (Cherohala Skyway) and culminated with a breathtaking run through the "Tail of the Dragon."
June 2009
MGE Annual FCSsecond harvest

R S + K specified paper produced with renewable energy for MGEE 2008 annual report.

R S + K, on behalf of MGE Energy, proudly chose Utopia I with Green Power, an FSC-certified paper from Appleton Coated for its 2008 annual report. Our client MGE, a Madison-based utility company is strongly committed to environmental stewardship and the advancement of renewable energy.
June 2009
Second Chance Service Dogssecond harvest

Helping Dogs To Help People

Second Chance Service Dogs not only rescues quality animals but goes on to train them as service dogs for people in need. Learning amazing skills, these dogs give their new owners a second chance for mobility and a higher quality, more productive life. We are proud to have donated the design of the organization's first promotional literature.
May 2009
Blain Supply Opens New StoreRS+K Adevrtising Agency

Blain Supply Applies Insights Gained on New Verona Store

With the success of this store, many of the innovative merchandising, display and product packaging designs that were developed by RS+K will be rolled out across the entire retail chain. In addition several new product categories are currently undergoing new package design development.
May 2009
BCRFsecond harvest

"Party on the Lake" Success Suggests Caring People Still Give in Times of Economic Uncertainty

Breast Cancer Recovery is an organization that R S + K has supported since its' inception over ten years ago. Their Infinite Boundaries program conducts retreats that help Breast cancer survivors heal emotionally, spiritually and physically. For 8 years we conducted a golf outing to raise funds. Our efforts generated over $200,000 in donations. For the last two years, we have redirected our efforts and become a corporate sponsor of their "Party on the Lake" event.

By providing financial support as well as helping to motivate attendance and generate auction items, this event raised over $55,000 in 2009. An amazing success in light of the very uncertain economic times faced by most charitable organizations. In addition, R S + K created (pro bono) a direct mail campaign for a special program called Ann's Advocates, named after the organizations founder, Ann Haney.
April 2009
Second Harvestsecond harvest

701 Deming Way Residents donate 269 lbs. of non-perishable food items for Second Harvest Foodbank

R S + K, a marketing communications firm, Buttonwood Partners, financial services firm, and K Johnson, an engineering firm, all residents of 701 Deming Way, hosted a 10-day food drive that resulted in 269 lbs. of food for the Second Harvest Foodbank. The donated food and cash donation equaled 2,252 meals.

All three small businesses donated in full force, asking staff to share their generosity in the spirit of the holiday season. Notably, R S + K suspended their monthly cookie promotion for clients, in favor of turning those resources into a $100 cash donation, in addition to food donated by the entire staff.

The businesses at 701 Deming Way collected a total of $290 in funds.
January 2009
AAAS ScienceRS+K Adevrtising Agency

AAAS/Science Banners installed in Washington, D.C.

Science journal publisher, AAAS (The American Association for the Advancement of Science) contracted with R S + K for a series of interesting projects. As an example, AAAS needed massive building banners to display their identity and build their brand awareness. The project included colorful graphics on street poles along the streets of Washington D.C., and on their headquarter building. The banners and overall campaign have been very well received and drawn a lot of very positive feedback.
Spring 2008
Gilson PipetmanRS+K Adevrtising Agency

Gilson Inc.- Pipetman Launches Website!

When it comes to R S + K's top priorities, deadlines and quality design are of utmost importance. We accomplished both for client Gilson Inc., with its site launch. Gilson needed an easily navigable site for lab technicians to order their Pipetman products. The new website has proven to be very successful. In the first 2 months alone, Pipetman sales increased significantly and the site achieved an overall boost of 350% click-through rate.
April 2008
RS+K Advertising AgencyRS+K Adevrtising Agency

R S + K Reaches 30-Year Mark, Drinks a Toast, And Marches Boldly into The Future

At last count R S + K has served over 200 national and global clients throughout the years, providing superior marketing, advertising, and design campaigns. Along the way 264 individual employees have contributed to help R S + K reach this 30-year milestone. We'd like to thank them all and call special attention to: Stan Reed (30 years), Jim Sendecke (29 years), Nan DiSalvo (28 years), Laurie Wilkinson (22 years), Kay Krebsbach (24 years), Jim Thackray (13 years), Scot Kemp (15 years), Patti Kessler (12 years), Bob Hundt (10 years), John Allen (10 years).
March 2008
RS+K BIO International ConventionRS+K Adevrtising Agency

BIO International Convention

Forward Wisconsin coordinated the participation of regional organizations for this global event in biotechnology held in San Diego. R S + K worked closely with state and local officials to help raise Wisconsin's awareness as a location for development, investment funding and job creation. The project included email blasts, mailings, trade ads, plasma displays, a general brochure, statewide directories, pavilion directories, print collateral and booth graphics for the event.
June 2008
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