Liebert Corporation

This division of Emerson Electric, with headquarters in Columbus, Ohio, manufactures environmental and power conditioning equipment used to support IT infrastructure. Liebert constantly looks for opportunities to enter new markets and strengthen their hold on the markets in which they already have a presence. As the lead agency of a synergy team of industry experts, R S + K guided Liebert through a process of extensive research to gain insight into new markets and determine the best strategy to quickly gain market share in a niche where they had limited awareness. The process included significant competitive analysis and customer preference studies, including focus groups on key messages and produced significant sales growth.

Attention getting visuals and motivation promotions helped drive significant increases in lead generation and sales revenues.