Thermo Scientific Instruments

R S + K has helped the instrument group with numerous product launches, introducing faster and more efficient spectroscopy, liquid chromatography and software systems. The new systems help scientists worldwide in testing compounds and molecules in food safety, environmental, and cellular imaging. The campaigns consisted of name and positioning development, print trade advertising, banner ads, direct and email messaging and graphics used at major trade shows and client events.

We work within a well defined brand identity structure to create imagery and messaging that captures the attention and motivates a highly educated and very discerning audience.